InClub
A prestigious pop-up (three-dimensional paper folding) invitation architecture designed for the launch of InClub, Turkey's first social and digital platform exclusively for physicians — turning rich digital content into a physical interaction.
TECHNOLOGIES USED
PROJECT GALLERY
Project Purpose and Scope
Developed with sponsorship from Boehringer Ingelheim, Dr-InClub is an innovative digital communication platform that offers healthcare professionals (HCPs) current medical articles alongside social-life content such as travel recommendations, interviews, and unusual hobbies. The core goal of the project was to design an invitation outside the norm that would make the platform's 2013 launch cocktail motto — "Are You Ready to Discover Physicians' Point of Attraction?" — felt in the physical world.
Design Strategy and Solution
To emphasize the importance of the event, spark curiosity among the physician audience, and bring the brand's multi-channel structure together in one place, I used pop-up (paper folding) art as a strategic tool instead of a classic printed material. I designed a structural piece that, when opened, raises the medical and social world offered by InClub as a three-dimensional interactive ecosystem.
Outcome
The abstract, multi-layered content of a digital platform was combined with the tactile, surprising pop-up experience of the physical world. The result was a unique visual communication piece worthy of the platform's vision — memorable and capable of drawing its audience directly to the launch cocktail.
